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Monica Rossa, MSc., APR, WSET 2

President & Founder, Rossa PR


Monica is a multiple award-winning public relations leader with over a decade of experience in Canada and the United States. She specializes in Canadian media and influencer relations and has worked with brands like Luxardo and Rémy Cointreau, and Canadian companies like Bathorium and Elevation Pictures under the Rossa PR banner. 

Prior to founding Rossa PR, Monica started the Toronto-based office for a UK-based company as Director - Ontario and established an Eastern team, business process and led new business development.

Monica is one of Canada’s top publicists in the wine & spirits vertical and has specialized in lifestyle media relations and broadcast television.

In her limited spare time, Monica teaches and guest-lectures at Conestoga College, Guelph-Humber University and Western University. She regularly participates in events and mentors students and recent graduates when possible. She is the President of New York University’s Alumni in Toronto Club and is actively involved in the Canadian-Ukrainian community through the Vesnivka Ukrainian Women's Choir. 

Monica graduated from New York University with a Master’s of Science in Public Relations Management. She is a Bachelor of Arts graduate from Western University’s honours cohort of the Media, Information and Technoculture program with a Minor in Music. She also completed a Certificate in Digital Communication: Social Media and Virtual Worlds with distinction. Monica continues a routine of professional training and is Canada’s youngest woman to achieve the Accredited in Public Relations designation from the Canadian Public Relations Society. She also completed the International Association of Public Participation designation in Stakeholder Engagement. Monica is a level three candidate with London’s prestigious Wine & Spirit Education Trust.  

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